What is the LuLaRoe? Can You Really Earn From It?

What is the LuLaRoe

Are you also asking, what is the LuLaRoe? Do you want to know if this MLM company is legit or scam? Are you curios if you can really earn from it? Well, I suggest that you read this review in order to learn more about it.


Product Overview

Company Name: LuLaRoe

Owner: DeAnne Stidham & Mark Stidham

My Rating: 7.2 out of 10.0 


What is the LuLaRoe?

LuLaRoe is a multi-level marketing company that sells clothing. Basically, it sells clothes for kids, men and women. It also provides an opportunity to make money by becoming a consultant.

The company had some legal issues recently that I will discuss in the next section. By the way, DeAnne Stidham and her husband Mark Stidham founded this company in the year 2012. DeAnne Stidham believes that people can be successful if you treat them as if they are already successful.

In this review, I will take a closer look at this company and try to determine whether this is a scam or not. This is based on my honest research about it. I recommend that you read the entire review before thinking about joining this company.


How Does LuLaRoe MLM Work?

Like any other MLM company you can make money by recruiting others as well as by selling the product. You will sell the products through Pop-Up Boutiques and Open Houses.

Basically, you will set up a Pop-Up Boutique at a house and people will come there and shop. You are encouraged to give free products to your hostess after making good sales.

The problem is that you will need to purchase a lot of inventory. You will have to purchase all the inventory upfront even if you can’t sell any of it. The company does give you the choice of returning the products, but some Fashion Consultants have had problems in returning them.

You can earn anywhere from 35% to 50% on your gross sales as a Fashion Consultant.

You have to sell at least 33 pieces a month to remain active. Once you sponsor someone, you can earn an override bonus on their Personal Volume. In order to earn override bonuses on the Personal Volume of your downline, you must purchase a certain number of pieces in a calendar month.

There are obviously various levels that you can qualify for and the higher levels allow you to make more money. There is one more way to make money through the compensation plan and that is the Leadership Bonus Pool.

I like the 35% to 50% commission that you can earn on your gross sales. The percentage of commission is more than what many MLM companies offer so it will be very profitable if you sell the products well.


More Information About LuLaRoe..

You must note that I couldn’t find any information about the compensation plan on the official website of the company. This is not a good sign as every MLM company should display their compensation plan on their website so that people can judge the opportunity.

Nevertheless, I still found other information about them after some research.

The company ran into legal issues for charging incorrect sales tax and selling defective products according to the people who filed the lawsuits. The rating that this company has received by the Better Business Bureau is really bad. BBB has given this company an F rating.

There are a good number of complaints and negative reviews against this company on BBB.

I honestly think that the company is imposing unnecessary requirements on its Fashion Consultants. I don’t see why the Fashion Consultants need to buy so many products monthly as this is unfair and risky.

The products are having issues and the sales tax issue cannot be ignored as well. Overall, I am not impressed by this company at all and I think they need to improve as soon as possible.


How Much Does It Cost to Join?

Based on my research, you will need to purchase an inventory that costs for more than $5,000 to become a Fashion Consultant.

I could not find anything on the official website about the cost of joining, but the sources I have used are trustworthy. There are some steps that you will need to take to become a Fashion Consultant and it may take a few days to complete the entire process. You must also remember that you will have to keep buying the inventory to stay active.


How Much Can I Earn?

The company has published an Income Disclosure Statement for the year 2016, but it does not include the money made by the Fashion Consultants on the sale of the products.

I don’t know why the company has decided to not disclose the money made from the sale of the products, but it would have been better if they had disclosed it.

The average annual bonus payment made by LuLaRoe to all U.S. Independent Retailers in 2016 was $2,067.77. These bonuses do not include the money spent by the retailers in running their business. 72.63% of the retailers did not earn any bonus payments. So a clear majority of retailers didn’t earn a single bonus payment because they were not eligible.

After taking a look at the Income Disclosure Statement, I think that most people will struggle to make a good income through this company.


Are there Any Complaints?

Yes, I found a lot of complaints and I have listed some of them below.

You will make no money if you start now.

If you don’t agree with certain policies and share this with others, you can be reported to compliance.

The policies and procedures keep changing constantly.


Bottom Line

I wouldn’t call LuLaRoe company a scam because of lack of solid evidence. And they still offer some helpful information on how you can start your own business.

However, there are issues with this company that need to be fixed as soon as possible. Nevertheless, I still leave the final decision in your hands. Good luck and choose wisely.


  • Great Earning Potential
  • Teaches entrepreneurial skills


  • Lots of competition
  • Support can be improved
  • Issues regarding the company


Are there Other Ways to Earn at Home?

I know that you want to try LuLaRoe because you are already tired of not earning that much from your daytime job. I also feel that you want to have a new source of income.

But let me tell you that this kind of business is not that easy. You need to have great support in order to help you as you scale up your business.

Now, your next question is, is there other way to make money at home? My best suggestion would be through making your own online business with a support from community. Basically it is a modern way of making money. And this will enable you to enjoy your working time at home.

Right now, I am on my second year in this community and I am already enjoying the fruits of my labor. So, I want to share my success with you.

Check Out My Review on the #1 Recommended Work at Home Opportunity.

If you have more questions and concerns about the LuLaRoe, feel free to comment it below and I would be glad to interact with you.

Let me hear your experiences on the comments below!

Best Regards,

John Rico

What is the LuLaRoe


One comment on “What is the LuLaRoe? Can You Really Earn From It?

  1. I have no experience with LuLaRoe but I do know it’s very popular in several of the facebook groups I belong to. Everyone loves their leggings and always talking about the different designs and the comfiness of them. That said, I think this is definitely a fad with a short life span. If you’d like to ride the train while it’s moving, feel free but I do think at some point it will pull into the station and we won’t hear much of it anymore.

Leave a Reply

Your email address will not be published. Required fields are marked *